Customer Marketing Specialist – Niquita

 About the candidate  

Results-driven marketing professional with over 10 years’ experience in agency environments, specialising in strategic campaign planning, partner enablement, and cross-functional leadership. Proven ability to lead high-impact initiatives, drive commercial growth, and manage complex stakeholder relationships across global B2B clients. AI-literate and eager to learn, with a natural ability to build strong relationships and communicate with clarity and ease in fast-paced, collaborative environments.

Skills 

• Strategic campaign planning
• Demand generation and lead acquisition
• Cross-functional coordination
• Partnermarketing
• Budgeting and forecasting
• GTM strategy and execution
• Partner and stakeholder management
• Programme execution

 Experience 

• Lead strategic direction and day-to-day relationships across major or complex client accounts, maintaining trust and momentum through high-quality interactions.
• Proficient in using AI tools to accelerate briefing, documentation, meeting summaries, and campaign retrospectives.
• Shape world-class creative briefs and collaborate with cross-functional teams to ensure strategic alignment and delivery excellence.
• Experienced in establishing and maintaining marketing planning cadences, including campaign check-ins, retrospectives, and quarterly goal alignment.
• Responsible for leadingstrategic workstreams and special initiatives in collaboration with senior leadership, driving alignment and impact across teams.
• Skilled in tracking campaign performance against KPIs and business objectives, using insights to refine strategy and improve ROI.
• Mentor junior team members, contributing to team development and performance improvement.
• Proven ability to manage competing priorities and make strategic decisions that balance partner needs with business goals.
• Partnered with Marketing and Ops to align campaign reporting, performance dashboards, and attribution models for improved visibility and ROI tracking.
• Experienced in adapting and scalingpartner marketing programsacross EMEAand APAC, ensuring relevance and consistency.
• Coordinated quarterly budget updates and central tracking processes, ensuring spend alignment and efficiency across teams and client expectations.
• Working with Global and EMEA based stakeholderclients to bring their brand to life and deliver on a range of projects, campaigns, congresses, and live eventswithin agreed budget limits and with no overspends.
• Coordinate and manage external briefings to internal teams, manage the lifecycle of projects and internal resource.
• Budgeting and forecasting against agreed rates, ensuring consistency and transparency. Reconciling budgets at the end of project lifecycle.
• Monitored tactical campaign delivery,driventhrough multiple channels such as Digital, Press, and Print.
• Instrumental to the analytics anddetailed progress reportsusing measured KPI’s.
• Strategisedplans for multiple marketing campaigns through Google or Facebook Business Manager.
• Create content for new product development initiatives and associated product launches.
• Supported team members to achieve personal and role objectives.