Product Marketing Manager

About the candidate 

Josh is an experienced product and marketing professional with special expertise in market research to drive segmentation, positioning, messaging, and product strategy. Proven talent for establishing new business functions and teams,with results-focused delivery in high-growth B2B SaaS. Entrepreneurial operator who is versed in quantitative and qualitative techniques for posing and answering the most important business questions. Strong record of managing processes for establishing product marketing foundations, formulating strategies to leverage these foundations, and managing channel execution to drive demand. Team-player adept at consensus-building and leadership through storytelling and prioritization, especially within GTM motions.

Skills 

• • • Stakeholder Management
    • Consensus Building
    • Demand Generation
    • Brand Engagement
    • Data-Driven Decision Making
    • Content Marketing & SEO
    • Creative Problem Solving
    • New Product Development
    • Market & Competitive Research
    • Team & Project Leadership
    • Product Marketing
    • GTM Strategy

Experience

• • •Developed & refined GTM processes, including tiered-launch strategy, coordinating motions from pricing, accounting, finance, sales, marketing, & operations teams
  • Oversaw GTM motions for €75M ARR B2B SaaS company, including oversight of junior product marketing manager
  • Created a sales enablement function to coordinate with GTM motions, including hosting sales training sessions, developing sales training materials, sales collateral, and managing library of sales material
  • Spearheaded creation and execution of annual marketing plans for Edge’s B2B SaaS products
  • Managed market research to developpersonas, value propositions, positioning& messaging for a broad portfolio of SaaS products across EMEA and the Americas, ensuring cohesive, on-brand messaging.
  • Led qualitative and quantitative market research projectstoevaluate potential of new products
  • Pioneered ascaled content development program focused on long-form thought-leadership content, working closely with subject matter experts to drive organic traffic & top of funnel leads
  • Createdcustomized value propositions, persona targets, positioning, and messaging strategy for 12 global product launches and product updates
  • Leveraged SEM, content marketing, and social media platforms to source and secure 1,000+ qualified leads within six months
  • Built the product marketing function for Clavis Insight, including processes for personas, value propositions, positioning & messaging for all products in this €20M ARR B2B SaaS company
  • Developed the GTM motions for all SaaS products, including coordinating deliverables from stakeholders in accounting, finance, sales, data operations, and marketing
  • Owned responsibility for sales, collateral, content marketing, and marketing managementfor EMEA, the Americas, and APAC markets.
  • Maximized success of product launches with innovative sales and marketing assets, as well as use case development, value propositions,and strategic product pricing and positioning.
  • Enabled scaled production of pitch decks, leave-behinds, and competitive battle cards by designingdetailed templates; delivered ongoingsupport forcustomer migrations and sales trainings.
  • Kept current on industry trends and competitor offerings to guide product and marketing strategy, as well as capitalize on business expansion opportunities.
  • Managed competitive intel program to inform executives of landscape changes and to guide product strategy