Senior Campaign Manager – ABM

 About the candidate  

Iro has extensive experience in enterprise technology marketing, driving demand and customer growth for companies of $10M to $2B. Expert in creating and executing global/local campaigns, including Account Based Marketing, with proven results. A strong and clear communicator, Iro excels in building strong relationships with colleagues and partners in a fast-paced, multicultural environments.

Skills 

• Marketo
• Salesforce
• Hubspot
• DemandBase (ABM)
• AdRoll
• LinkedIn Campaign Manager
• WordPress
• PathFactory
• Omniture
• Google Analytics
• CoSchedule
• Wrike
• Jira
• Full-funnel customer engine
• Nurture programmes
• Onboarding/retention
• Personalised ABM campaigns
• Multi-touchpoint outreach
• User journeys/ web optimisation
• Demand generation and customer growth strategy
• Multi-touchpoint campaigns (email,content, social, paid ads)
• Campaign analysis and reporting
• Budgeting & performance optimisation

 Experience 

• Worked for a software company, responsible for leading global demand generation campaigns for a data infrastructure and its
  cloud services, aiming at driving growth, retention and pipeline.
• Created campaign playbooks and marketing tactics for various industries to optimize conversion across the funnel globally,
  achieving a 23% Leads-to-MQLs, 30% MQLs-to-SALs, and 71% SALs-to-SQLs conversion rates for a vertical campaign.
• Worked closely with subject matter experts to deliver webinars and tailored content pieces for 3 main global campaigns.
• Launched PI System’s first cross-sell and new customer marketing programmes, including onboarding and renewals,
  achieving high engagement within our existing database with 25% email open rate and 29% click-to-open rate.
• Crafted and executed impactful global campaigns including nurtures, content syndications, social, digital and webinars.
• Identified and implemented a campaign management tool across demand gen, regional & event marketing teams.
• Led mutli-touchpoint campaigns to rebrand and expand WEX Business, focusing on long-term customer engagement.