Senior UX Copywriter – Ky
About the candidate
Ky is an experienced UX Writer and Content Designer with 13+ years of expertise in creating user-centric content for complex digital products. From developing content strategies, optimizing UX, to driving engagement across multi-channel platforms. Skilled in accessibility, localization, and catering to ESL audiences.
Skills
- UX Writing
- Content Strategy
- Copywriting
- Microcopy
- Style Guide Development
- Brand Voice
- Localizatio
- Accessibility
- Inclusive Content
- User Research
- User Personas & Journeys
- Usability Testing
- A/B Testing
- SEO Optimization
- User-Centered Design
- Design Thinking
- Wireframing
- Stakeholder Management
- Product Strategy
Tools
- Figma
- Google Workplace
- Google Analytics
- Adobe Creative Cloud
- Sketch
- Final Cut
- Apple Motion
- Pixelmator Pro
- Procreate
- Braze
- Jira
- Asana
- Salesforce
- Gemini
- ChatGPT
- Frontitude
- Prowriting
- Grammarly
- Canv
- Notion
- Rytr
- Wordtune
- WordPress
- UserTesting
- AI training with personalities aligned with brand
- Adaptive dialogue flows
- Ethical AI interaction guidelines
Experience
- Developed content strategies and writing guidelines for various products and services at Grubhub, collaborating with cross-functional teams to enhance user experience.
- Crafted clear and concise copy for product elements such as native and web applications, emails, push notifications, and help text, always prioritizing user satisfaction.
- Identified opportunities to improve UX content solutions, leading to enhanced front-end products and increased user engagement.
- Led content design and strategy for customer care AI chatbot, increasing first-contact resolution (15%+) and reducing average handling time (25%+).
- Designed and optimized notification UX content across platforms, achieving an increase in user engagement (20%+) and decrease in inquiries (17%+).
- Directed content initiatives for Grubhub+ subscription program, cultivating third-party collaborations and driving substantial growth.
- Developed user-centric content for multi-channel deliverables, catering to 28M active customers.
