Lifecycle Marketing Manager
About the candidate
Allie is an experienced marketing professional with over 10 years of experience in digital
marketing, focused on leveraging data to ensure results for end-to-end digital marketing
campaigns. Proven expertise in strategic planning, stakeholder engagement,
performance analysis using data insights and ABM. Key strengths include: harnessing technology to
increase marketing efficiency; working collaboratively with stakeholders and creatives to
bring marketing concepts to life; utilising marketing data, CRM systems and analytics tools
to create evidence-based decision making; evolving campaigns on the fly; and leveraging a
background in design to bring a unique mentality and professional curiosity to digital
marketing projects.
Skills
- Marketing automation, budget & ROI optimisation
- Social media management
- CRM & CMS management
- SEO
- SEA
- GDPR compliance
- HubSpot
- Salesforce
- WordPress
- Google Tag Manager
- Google Looke
- Google Optimiz
- LinkedIn Ads
- Twitter Ads
- Facebook Ads
- Mautic
- Mailchimp
- Hootsuite
- SEMrush
- Persona research and creation
- Content strategy
- Brand strategy,
- Lead generation strategies
- Wireframes
- Prototypes
- A/B testing
- User interviews
- Market research
- UX research
- HTML
- CSS
- Python
Experience
- Increasing website traffic by 30% in six months.
- Design a new lifecycle journey -implemented, increasing the number of new leads by 420% within the first six months.
- Built in-house marketing capability from scratch, brand new analytics and CRM systems were implemented, a new lead capture
process was designed, and circa 50 ABM campaigns aimed at top prospects were
successfully delivered - Led end-to-end digital marketing campaigns, integrating paid and organic strategies to
increase brand awareness and lead generation - Spearheaded the launch of a new website, CMS, and analytics integration, improving user
experience and data tracking - Manage all digital content across various channels, developing the strategy and audience
segmentation inline with the broader marketing strategy, and offering insights to leadership - Orchestrated all paid ads & paid search campaigns, keeping to budget and selecting the best
platforms and target audiences - Overseaw the CRM, redesign the pipeline lifecycle from the ground up (including all automations and database management),
and managed all marketing campaigns. - Strategised industry-targeted campaigns, helping to deliver over 1,500 Marketing Qualified
Leads (with a 20% conversion rate to Sales Qualified) within the first six months of the role - Trained Sales and Customer Success teams on HubSpot best practices, keeping the CRM data
updated and correct, increasing pipeline conversion rates - Coordinated campaigns
- Provided analytics analysis
- Managed open-source CRM data
- Implemented new analytics and CRM systems
- Created a lead capture process & forms
- Designed a regular ABM campaign schedule for different client and prospect segments
