Content Optimization Specialist – SEO

About the candidate 

Matthew is a dynamic and results-driven SEO Manager and Content Specialist with extensive experience in
leading content strategy, SEO optimization, and digital marketing initiatives across various
industries. Proven track record in enhancing online visibility, driving significant increases in web
traffic, and achieving top search engine rankings through innovative strategies and the effective use
of technology. Skilled in managing and inspiring remote teams to achieve excellence in content
production and digital presence. Committed to continuous learning and applying cutting-edge SEO
techniques to deliver outstanding results.

Skills 

• Google Analytics Individual Qualification (IQ).
• Project Management.
• Google Search Console.
• An Introduction to Backlinks. Sponsored by Majestic.
• Advanced Link Building Course by Ahrefs
• Data Analysis.
• Strategic Planning.
• Communication.
• Google Search Console, and Analytics.
• Proficiency in Google Docs, Google Sheets, and Microsoft Office.
• Keyword Cupid
• Semrush
• AI

Experience

• Managed content strategy and production for 8 franchise home service brands, delivering
  high-quality, SEO-optimized content that achieved a 69% page 1-2 visibility rate and
  increased website traffic by an average of 84%.
• Utilized AI technologies, including Keyword Cupid, to generate topical maps and prioritize
  content production targeting the final stages of the buyer’s journey, significantly enhancing
  web traffic.
• Leveraged AI such as Jasper.ai for link-building outreach article generation, significantly
  improving the acceptance rate of articles by guest post websites from 80% acceptance to
  100% acceptance.
• Supervised a global remote team of content writers, fostering a collaborative environment
  and maintaining high standards of consistency and engagement in blog post production.
• Led the team to efficiently scale content production, contributing to a substantial increase in
  web engagement and brand visibility.
• Scaled content production from 8 to 60 handwritten organic SEO articles per month, driving
  traffic to the website for high competition keywords.
•  Edited email newsletters and YouTube video descriptions, maintaining consistent brand
  messaging across platforms for one of the most popular SEO training brands.
• Fostered a collaborative and productive work environment within a remote global team of
  content writers, encouraging teamwork and creativity.
• Conducted detailed SEO experiments to refine and enhance search engine optimization strategies.
• Participated in creating innovative SEO tests, conducting detailed experiments to gain an
  advanced understanding of how Google’s algorithm works.
• Learned to approach SEO as a precise science, mastering the art of split testing different
  strategies to find what truly works.
• Developed and executed multiple tests that led to significant improvements in organic search
  results and Google my business listing rankings.
• Generated high-value reports on SEO test findings, collaborating directly with industry
  experts to provide actionable insights.
• Learned secret and safe Google Maps Ranking strategies.
• Learned effective and stable link building anchor text optimization techniques.
• Developed and implemented digital marketing strategies to enhance online visibility, search
  rankings, and engagement for a small consulting practice.
• Led Google Maps optimization and SEO content strategies, effectively enhancing local
  search visibility and achieving a 81% top 3 maps ranking.
• Directed web design projects with a focus on SEO and user engagement, resulting in
  increased conversions and improved website performance including .5 second page load
  speeds.
• Managed the creation of websites, optimizing them for user engagement and conversion
  metrics to meet business objectives.
• Led targeted link-building efforts to enhance web authority and increase search engine
  rankings, achieving a 87% top 3 result.