Customer Marketing Campaign Manager
About the candidate
Tyasa is a passionate digital marketer with experience across diverse international markets and a wide range of marketing
management in different industries accross from CRM, social media, SMO, event management,
retail and digital marketing. Tyasa comes from a background in psychology, which I put to use by understanding how people think and feel,
and most importantly why. I use this in both, team management by creating healthy and productive relationships in workplace
as well as understanding consumer behaviour and customer spending habits, relating to their needs and desires with purpose
to deliver the best customer experience and results for acquisition, engagement and retention KPIs to maximize growth and
revenue.
Skills
- Adobe Experience manager
- Eloqua
- Hubspot
- Adobe Analytics
- Adobe Target
- Adobe Campaign
- Google Analytics
Experience
- Lead the development and implementation of comprehensive email marketing
strategies, ensuring optimal conversions across all stages of the customer journey,
from acquisition to retention and re-engagement. - Drive key lifecycle marketing campaigns, including nurture flows and post-conversion
communications, to nurture leads and enhance customer retention. - Oversee project management for the creation of copy, creative assets, and campaign
progress, ensuring alignment with strategic objectives and timelines. - Act as the primary owner and gatekeeper of HubSpot, our primary CRM platform,
collaborating with automation engineers to optimize its utilization and support our
marketing strategy. - Take ownership of segmentation creation and reporting, leveraging insights to refine
targeting and personalize communications. - Collaborate with cross-functional teams to drive event and webinar attendance,
leveraging CRM insights to increase lead conversion rates. - Conduct in-depth analysis to gain insights into our prospects, their buyer journey, and
personas, informing targeted marketing strategies. - Coordinate end-to-end lifecycle workflows to create a cohesive strategy across the
buyer journey, ensuring seamless customer experiences. - Implement rigorous A/B testing processes to optimize creative design, content,
segmentation, and timing, driving continuous improvement in campaign performance. - Work closely with demand generation, communication, and product teams to
prioritize content creation and alignment with identified buyer personas. - Collaborate with sales and customer success teams to run upsell and cross-sell
campaigns, driving revenue growth and enhancing customer loyalty. - Provide detailed reports on campaign performance, leveraging CRM data to
understand effectiveness and identify opportunities for improvement in key metrics - Ownership and accountability for digital marketing strategy, including planning, implementation, management and
optimisation for both inbound marketing and paid media (design and implementation of testing optimisation
strategies ) - Developing new and creative organic and paid search growth strategies for each stage of a customer lifecycle, in
accordance to the unique digital trends and platforms of various international markets - Line managing digital marketers in order to successfully implement campaign strategies by providing guidance,
feedback and inspiration to line reports - Accross the funnel optimisation of multi-channel campaigns
- Monitoring campaign performance by producing relevant and timely reports
- Recommending changes to campaign execution based on data insights
- Bringing in and intergrating new platforms and tools to assist with smoother CX, enhance conversions and ease the
manual workload of marketers, to leave more space for creativity and inovation - Building a culture of testing and metrics-driven decision making in the teams
- Recommending website strategy to maximise relevant traffic, conversion and clear and easy journey through the
sites
