Customer Marketing Campaign Manager

About the candidate 

Emily is a Marketing Campaign Manager specialist with 10 years’ experience, working across a variety of industries, including SaaS, education, retail & finance. Emily specialises in automation and has a wealth of experience using Salesforce Marketing Cloud, Responsys, and Eloqua.

Skills 

• • Salesforce
  • SFMC
  • Sitecore
  • Eloqua
  • Responsys
  • Eventbright
  • Workfront
  • Jira
  • Monday.com
  • Social ( Facebook / LinkedIn)

Experience

• Execute B2B campaigns across EMEA region, including email, SMS, landing pages, forms, social lead gen integrations
• Build & manage segmentation for automations
• Create email nurture and onboarding journeys for different verticals/markets
• Executed major brand campaigns
• Led the QA & Approval process for Marketing Automation
• Continually optimised communications through A/B and winner select testing
• Managed B2C & B2B campaigns for University, Apprenticeships & Professional Development products
• Content creation for email & sms marketing
• Reported on campaign performance & effectiveness
• Managed the Marketing Automation executives on the team
• Led the email marketing strategy for multiple brands including JD Williams, Fashion world, Ambrose Wilson & Premier Man
• Managed team of two email executives
• Attended commercial meetings to report on email marketing performance of brands and identify opportunities for growth
• Integrated digital initiatives to help digitalise the brands in line with company strategy
• Identified opportunities in customer segmentation for new automations/campaigns