Customer Marketing Campaign Manager

 About the candidate  

High-calibre B2B marketer with successful track record in lead generation and marketing strategy for blue-chips. Proven expertise in digital marketing, including automation, ABM, SEO, PPC,
CRO, analytics, social media and lead generation. Successful at executing strategic marketing plans that deliver measurable results. Proficient with marketing analytics tools including Google Analytics and similar platforms. Strong project management and stakeholder collaboration skills, with a flair
for producing impactful marketing materials.

Skills 

Marketing Automation and CRM: Hubspot, Marketo, Pardot, Salesforce.
Microsoft Office: Word, Excel, PowerPoint, Outlook, Teams.
Adobe: InDesign, Photoshop, Experience, Analytics, Campaign.
Google: Manager, Analytics & AdWords.
Web and Email: WordPress, Drupal, Webflow, Mailchimp, VWO, Mouseflow, Hotjar, SurveyMonkey, SEO, PPC & CRO, basic HTML & CSS.
Social: HootSuite, Tweetdeck, Sprout Social, Sprinklr, Canva, LinkedIn, Facebook,
X (Twitter), Bluesky, Instagram

Marketing Skills
Lead generation: Strong experience in lead acquisition, lead nurturing, lead scoring, ABM and reporting on MELs, MQLs and SQLs.
Content marketing: eBooks, white papers, blogs, eZines, infographics, landing pages,
video and podcast development.
Social media strategy: Launched new LinkedIn, X (Twitter), Facebook (Meta) and
Instagram channels and optimized.
Sales liaison: Experience of presenting to international sales reps and agents.
Market research: Designed market research focus groups and surveys.
Product development: Sales forecast analysis, peer reviews, pricing and NPD process.

 Experience 

• • As Digital Marketing Manager,  delivered marketing strategy including lead acquisition and nurture, brand development, social media strategy,
    collaterals, video and asset design, website management and partner (reseller) management. I led marketing partner communications, and liaised
    with resellers across the software, logistics and supply chain industry.
  • Relaunched the Waizu website from conception to finish, including redesigned wireframes, website navigation, creation of three new
    landing pages, product visuals and proposition-led messaging.
  • Created new marketing launch strategies for Passenger Transit Gates and Intelligent Transport Solutions. I led a
    launch event at the annual Transport Ticketing conference among senior rail executives, devised web, social, email, automation and paid campaigns, and created webinar and whitepaper content marketing for lead acquisition. I also led several user focus groups to collect beta feedback on new product development.
  • Created lead strategy for passenger transit gates increasing leads
  • Organised successful live event at Transport Ticketing with senior UK rail executives
  • Responsible for developing new B2B strategies for RICS including user engagement programmes for existing B2B products,
    ABM, lead generation and inbound strategies for new products.
  • Developed multi-channel marketing plan for Valuation sector in European territorie
  •  Implemented multi-channel user engagement for Knowledge and Competence product
  • Developed new product development templates for the  organisation including process workflow, meeting structure and
    harmonised new product development forms
  • Led brand campaigns for BTEC qualifications. This included website development, content curation and
    creation, email marketing, media buy, liaising with external agencies and freelancers, market segmentation work, copywriting, budgeting, social
    media campaigns and advertising.
  • Developed multi-channel brand plan for BTECs Options 2022 including redeveloping www.btecworks.com
  • Developed competitive messaging and implemented advertising plan to counter Cambridge Technicals rising market position
  • Planned digital campaigns including email, paid and organic social; gated, nurture, ABM and
    lifecycle automation, and reported on campaign growth and success
  •  Rationalised existing database segmentation for Pfizer CentreOne
  • Wrote social media training for Sharp Pharmaceutical Services
  • Planned new lead nurturing flow and campaign for Abzena
  • Presented multi-option social media strategy for Symbiosis