MDR

 About the candidate  

Konstanze is an accomplished strategic leader with comprehensive sales & marketing experience, contributing to sustained double-digit annual growth.

As an experienced and data-driven exert, she launched and strengthened brands and marketed products & services that span diverse industries and markets worldwide through integrated marketing and communications strategies for over 20 years. Highly experienced in creating strategies with a focus on financial performance, customer experience and building brand equity. Skilled at managing positioning, sales and GTM, market expansion programs and partnerships to achieve increased market revenue and enhanced shareholder value. Versatile and resourceful multitasker distinguished and for developing and executing global marketing strategies with stringent financial management. Recognized for agility and responsiveness in fast changing and complex global environments.

Skills 

• Strategy and Execution
• Sales
• Marketing
• Product Positioning & GTM
• Integrated B2B Marketing
• Rebranding & Brand Management
• Project Management
• SaaS based models
• Team Transformation & Development
• Data & Insight Based Content Ideation
• Multi-Channel Marketing
• Planning and Budgeting
• Agency and Supplier Management
• Cross-Functional Leadership

 Experience 

• • Built an international sales, marketing and communications strategy for the $400 million digital business of Korn Ferry Inc., a $2 billion, global leader in executive search, consulting and digital products (NYSE: KFY). Leading a team of 10 marketers. Generated 33% increase in customer acquisition and savings of 35% on budgets in 2019, catapulting the products business to the top- performing segment of the organization.
  • Developed positioning, messaging and GTM of innovative HR products for Pay, Engagement and Assessment, advertising measurement and validation, behavioural data, cloud communities, healthcare research and the first app for the research industry.
  • Strategizing, planning, and executing growth engine campaigns across channels targeting 198 M members in DACH. Int’l bookings target of $120M for the financial year through a 15% CVR at TOFU.
  • Leading the demand gen function for DACH, fulfilling funnel optimisation to gain leads and close deals. Also strategizing and project managing and executing numerous pan-regional growth projects to introduce product innovations.
  • Planning, executing regular Marketing campaigns on key HR topics to support product GTM across EMEAL
  • Creating industry-leading thought leadership pieces such as Workplace Learning report and Global Talent Trends
  • Developing market relevant content per growth channel and customer lifecycle
  • Leading the product marketing strategy and activities for Capita’s People HR Solutions business (revenue target 2021: £508m) – for customer value propositions around financial sustainability, employee experience, access to skills.
  • Working with industry bodies such as the Learning and Performance Institute (LPI) and analysts (e.g., Nelson Hall) to increase Capita’s share of voice in the Human Capital industry.
  • Integrating several acquired companies’ marketing teams into the ways of working of the Capita team
  • Conceptualise, develop, and execute effective marketing strategy for multitude of product offerings to empower and inform HR processes across the employee lifecycle: sourcing, assessment for selection, leadership assessment and development, rewards, and engagement. Develop and implement efficient product launch strategies to drive sustainable business growth in accordance with the product roadmap. Global marketing lead for Products, RPO and Professional Search, including positioning, GTM and enhancements’ campaigns, events, PR and analyst relations. Utilise strong leadership attributes, while managing multifunctional team of 10 people to enhance productivity and operational efficiencies. Plan and execute thought leadership based multi-channel, integrated product campaigns around HCM to convert leads into customers.
  • Strategized and managed insights-based marketing activities for product offerings sold in 120+ countries
  • Built up the product marketing function from ground up and developed a highly productive team
  • Moved RPO offering to top quadrant of analyst rankings (HRO, Everest, ALM)
  • Defined insight based integrated product campaigns around Talent Management to drive profits as well as increase brand loyalty, save money and increase competitive edge. Supervised a team of 10 field marketers across EMEA. Collaborated with the business team to uncover insights and strategies to develop and implement marketing and branding strategies. Managed conception, development, and implementation of marketing plan and strategies, product concepts, and promotional programs to drive interest and sales. Expedited $7.7m in annual revenue by generating and managing leads and revenue through all channels, from social media to events in 8 languages.
  • Spearheaded execution of effective marketing strategy to achieve and communicate a sustainable competitive advantage over rival companies in 11 continental European countries for Talent Management solutions.
  • Established a market-leading position across 20 countries through global marketing and communications management as a member of executive team. Supervised a highly productive marketing, PR and design functions team of 30 members located in Dallas, Sydney, Seattle and London with a budget responsibility of $3m+.