Product Marketing Manager

 About the candidate  

Marko is a product marketing and customer lifecycle marketing manager with over 15 years of experience in B2B and B2C environments. Proven track record in go-to-market strategies, customer insights, and cross-functional collaboration. Skilled in developing and executing product-focused marketing initiatives that drive retention, revenue growth, and brand positioning. Experienced in crafting compelling product messaging and positioning across multiple channels, and adept at leveraging market insights to inform strategy.

Skills 

• Product Marketing Strategy
• Marketing Analysis
• Customer Segmentation
• Campaign Management
• Project Management
• Sales Enablement
• Demand / Lead Generation
• Metrics & Reporting
• Process Optimisation
• Brand Management
• Budgeting
• Digital Marketing
• SEO
• Pay Per Click Campaigns (PPC)
• Google Ads
• Social Campaigns
• Email Campaigns
• CRM Administration
• Database Architecture
• HTML
• CSS
• Content Development
• Photo and Video Production
• Graphic Design
• Events
• Analytical Skills
• Market Research
• Creative Problem Solving

Tools

• Salesforce
• Pardot
• Marketo
• Knak
• Hubspot
• MS Dynamics
• Meta Ads Manager
• Google Looker Studio
• Google Analytics
• Adobe Creative Suite
• LinkedIn Campaign Manager
• WordPress
• Asana
• MS Office
• HTML
• CSS
• Azure
• AWS

 Experience 

• • Led cross-functional, customer-centric initiatives to increase customer retention, foster loyalty, and drive revenue growth, aligning closely with product and sales teams to develop targeted campaigns.
  • Collaborated cross-functionally with product, sales, and customer success teams to develop targeted marketing campaigns that engage existing customers and maximise their lifetime value (Smart Sourcing, Employer Branding Ads and other products).
  • Directed content strategy for global enterprise product newsletter by working with global product marketing and regional representatives to ensure content reflects product roadmap updates and aligns with regional availability.
  • Expanded product marketing initiatives to new international markets, consistently achieving campaign objectives and surpassing OKRs.
  •  Implemented feedback loops by analyzing customer insights, enhancing positioning and messaging across channels.
  •  Developed and executed comprehensive B2B go-to-market strategies across business units, optimizing lead generation and nurturing campaigns for global markets.
  • Collaborated with cross-functional stakeholders to refine demand generation processes, providing insights to inform product positioning and market segmentation.
  • Analyzed campaign performance to continuously adapt and improve strategies, maintaining data integrity and regulatory compliance.
  • Facilitated the production of core product messaging frameworks and marketing assets by coordinating with both internal and external teams, ensuring alignment with brand guidelines.
  • Planned and executed omnichannel marketing campaigns across EMEA, driving incremental revenue growth through digital channels and events.
  • Partnered with local market teams to create tailored messaging and compelling storytelling that resonated with regional audiences, leveraging customer insights and market research.
  • Coordinated with cross-functional teams to align digital growth strategies, producing engaging content including video, email, ads, and landing pages.
  • Measured and reported on campaign performance against KPIs, providing actionable insights for continuous optimization.
  • Increased lead acquisition by over 200% through implementing omnichannel strategies tailored for the life sciences and tech verticals.
  • Oversaw CRM and marketing automation projects, ensuring seamless integration across customer journeys and training teams to adopt new workflows.