Marketing Campaign Manager

About the candidate 

Ton is a multifaceted content leader and digital marketing expert with over ten years experience working with brands such as Google, BT
Business, Vodafone and Ford. Extensive experience across B2B SaaS environments.

Skills 

• • Content Strategy,
  • Management & Design
  • Digital Marketing
  • Brand Governance
  • Team Leadership
  • Stakeholder Management
  • Lead Generation
  • B2B Expertise
  • Website
  • SEO
  • Social Media
  • CMS | Analytics
  • Hubspot
  • Brandwatch
  • Adobe CC
  • Market Research

Experience

• Maintain brand reputation for quality, safety and innovation across EMEA
• Act as creative and editorial consultant for large-scale, recurring content pieces
• Collaborate with global team on strategy, prioritization and execution of activities
• Create new collateral and write clear content across multiple touch points
• Distill complex information and succinctly convey nuanced topics
• Work cross-functionally with Policy, Product, Comms, Legal, Design and local teams
• Manage content creation process from end-to-end including agency partnerships
• Clients include Google, BT Business, Ford Global, ASUS Business and Vodafone
• Develop omnichannel content strategies that drive business & product key objectives
• Cross-functional collaboration, project leadership and stakeholder managemen
•  UX/UI writing & content strategy for large-scale website relaunch inc. SEO planning
• Combine data, insights and creative ideation for high-performing content
• Cultivate brand tone of voice and style across all channels and content
• Utilise social media in a way that is highly strategic, relevant and engaging
• Perform content audits, competitor analysis and identify opportunities for growth
• High-performing B2B content strategy focussed on lead generation
• Team leadership with cross-functional collaboration and stakeholder management
• Thought leadership through strategic distribution of content-driven campaigns
• Establish content workflow, management and governance across all channels
• Develop SEO strategy to create and maintain high-quality, search-focused content
• Quarterly and annual planning of company objectives/budget