SEO Specialist
About this candidate
Ian is a data-driven and creative SEO Specialist with over 9 years’ experience working as a freelancer and over three years
working agency-side. His current role is specifically within Travel SEO. In that time, he has managed campaigns for clients
across various niche industries, including SaaS, Property, Travel, Charity, and e-Commerce. He is proficient with Ahrefs, SEMRush, Screaming Frog, and
Sitebulb. Most importantly, he is a team player and a continuous learner who is passionate about creating a positive
working environment for my colleagues.
Skills
- Magento
- Hubspo
- PageSpeed Insight
- Google Search Console
- Google Analytics (GA4)
- Siteliner,
- GTMetrix
- Semrush
- Google Looker Studio.
- Ahrefs
- SE Ranking
- Screaming Frog
- Sitebulb
- Asana
- Basecamp
- Experience writing long-form content, social media copy
- Optimised web copy, with the ability to match a brand’s tone and voice.
- Experience using MailChimp to manage email marketing campaigns
Experience
- Managed multiple SEO campaigns across the travel industries, routinely seeing traffic growth from 28% to 212% MoM.
- Developed and actioned SEO strategies, in coordination with the Link, PR, and Content Teams.
- Completed thorough technical audits using a combination of Ahrefs, Search Console, GA4, and physical inspection.
- Helped design and implement new reporting procedure based on Google Looker Studio.
- Developed and actioned SEO strategies in order to match clients’ business goals.
- Worked closely with the PR team and freelance content writer to develop highquality, audience-targeted content.
- Completed thorough technical and local audits using a SEMrush, Ahrefs, Google Search Console, and Google Analytics.
- Maintained an up-to-date knowledge of SEO best practices and trends.
- Designed SEO campaigns, completing competitor analysis, keyword research, and keyword gap analysis as necessary, before developing bespoke content
plans for each campaign. - Researched and wrote article-quality, evergreen content, making sure to stay true to established brand voice and tone, whilst also staying true to best SEO
practices. - Executed those SEO campaigns, using a combination of technical SEO, content plans, and link building campaigns, in concert with other relevant
stakeholders. - Completed thorough technical audits of client sites using SEMrush, Google Search Console and Google Analytics. Any technical faults discovered would
then be fixed with the site’s CMS. - Updated older content to ensure spelling and grammatical correctness and fidelity to modern SEO practices.
