Marketing Campaign Manager

About the candidate 

Results-driven marketing manager with 9 years of experience delivering impactful campaigns and driving business growth in diverse B2B and B2C environments. Proven track record of developing and implementing successful marketing strategies. Deep understanding of the intricacies of the marketing landscape and committed to driving measurable results and exceeding marketing objectives.

Skills 

• • Strategic Marketing Planning
  • Digital Marketing
  • Marketing Automation
  • Project Management & Team Leadership
  • Integrated Campaign Management
  • Brand Management
  • Data Analysis & Insights
  • Market Research

Experience

• Developed and executed the International Digital Strategy, optimising web, social, email and
  emerging channels to enhance brand visibility and generate leads.
•  Guided the migration of the company’s Universal Analytics (UA) to Google Analytics 4 (GA4),
  enhancing reporting capabilities and integrating with Google Data Studio.
• Collaborated with the deal origination team to integrate website functionality with the CRM
  system, streamlining lead nurturing processes and enhancing deal conversion rates by 5%.
• Drove the integration of comprehensive website tracking tools to monitor user engagement and
  developed segmented lists for LinkedIn and Google retargeting campaigns.
• Led the creation and implementation of an innovative Intranet platform, facilitating seamless
  communication for deal announcements, employee training and onboarding processes.
• Provided strategic guidance and mentorship to the marketing executives, leveraging best
  practices to amplify content impact across digital platforms.
• Played a pivotal role in company rebranding efforts, overseeing all aspects of the project from
  strategy development to execution, resulting in enhanced brand perception and successful
  brand launch.
• Led and guided marketing efforts for a new tech-led product (Pallet Hotel), acting as the
  marketing lead and product marketing specialist.
• Effectively managed a £200k+ marketing budget, optimising resource utilisation and achieving
  a significant return on investment with over £700k in generated revenue.
• Collaborated with senior stakeholders to generate 20+ leads per month and drive brand
  awareness through targeted campaigns across multiple channels.
• Collaborated with cross-functional teams and external agencies to ensure successful brand
  transformation and alignment with strategic objectives.
• Delivered a comprehensive content marketing strategy to provide current and thoughtprovoking content to the industry and showcase the company’s capabilities, values, and USPs.