SDR / MDR Manager
About the candidate
Jacob, formerly at LinkedIn, is a results-driven Sales & Marketing professional with experience in account management, strategic sales development, and marketing. Proven track record in exceeding sales targets, building long-term client relationships, and successfully leading SDR teams.
Expertise in Account-Based Marketing, lead generation, campaign management and a data led approach, with a strong focus on strategic branding initiatives and data-driven decision making.
Skills
- ABM
- Linked In Sales Navigator
- Salesforce
- Outreach
- Team Leadership
- Strategy
- Branding
- Consultative Selling
- Coaching
Experience
- Designed LinkedIn content strategies to achieve KPIs, boost engagement, ensure consistent brand
presence and drive lead generation through inbound and outbound marketing. - Guided clients on leveraging LinkedIn for employer branding and recruitment, resulting in a 56% uplift.
- Conducted competitor analysis for clients on LinkedIn, identifying best practices, driving sales adoption and strategic
opportunities for improvement. - Developed deep knowledge of LinkedIn products, allowing for consultative selling and positioning the company as a leader
in lead gen/social selling field. - Led quarterly business reviews, ensuring alignment on growth strategies and product roadmap.
- Driving strategic account management, fostering long-term partnerships with a focus on increasing renewal and upsell rates.
- Working collaborativly to harness ABM and cross-functional sales and marketing team activity.
- Created and implemented key branding strategies through ABM and managed sponsored ad campaigns to
grow lead generation conversion rates. - Conducted regular training sessions for global sales teams and sales managers on outbound communication strategies, significantly improving team performance.
- Surpassed quarterly and yearly revenue goals whilst generating and maintaining a robust pipeline for future growth.
- Trained and developed SDRs/BDRs in prospecting, qualification, and objection handling, ensuring alignment with client acquisition and engagement.
- Led a team of pre-sales and post-sales reps to implement client solutions, ensuring they deliver the client’s desired outcome.
- Implemented Sales and Marketing strategies by building relationships and addressing client needs through targeted outreach and
strategic marketing campaigns. - Negotiated complex contracts with C-suite, securing high-value agreements, strengthened market position/client loyalty.
- Managed internal and external stakeholders and resources to expedite workflow, and streamlined sales processes using
Salesforce (CRM), optimising lead generation, tracking sales pipeline and reporting on key metrics. - Created and delivered a brand-new way of selling products, including webinars, luncheons, and “Fika” sessions to
enhance client interaction and product visibility. - Applied big data trends and Social Network Analysis to uncover actionable insights for clients, driving marketing initiatives.
- Created dynamic weekly/monthly reports, facilitating decision-making with visually compelling presentations/dashboards.
- Generated project ideas based on big data to provide intelligent insight to shape future strategy.
- Increased client engagement by 25% through targeted data strategies that reshaped marketing and operational efforts.
