At Ledger Bennett, we strive to help our employees find passion and purpose.
As part of our network, Fluid Talent Solutions is a leading provider of exceptional marketing talent with a difference. Our stand-out business proposition is to “embed” talented agency individuals into our client’s business, developing meaningful relationships with key stakeholders to deliver on our client’s exciting marketing plans, all with the support of a fully-fledged global marketing agency.
We have adapted a flexible working style that is robust, admin-light with cloud-based systems that allow you to work from any suitable location with hours to suit you, and our clients.
As a Product Marketing Manager, you’ll be trusted to:
- Develop and execute comprehensive product marketing strategies considering market dynamics, target audience, and competitive landscape.
- Conduct customer and market research to identify customer needs, market trends, and insights, and be able to translate them into actionable marketing strategies.
- Outline product marketing deployment timelines.
- Develop and build go-to-market strategies.
- Lead the development and execution of product messaging, pricing strategies, and sales enablement initiatives.
- Monitor and analyze market trends, customer feedback, and activity to identify opportunities for product enhancements and differentiation.
- Working with cross-functional teams to create product plans, marketing campaigns, and roadmaps.
- Assisting in creating materials across social, email, video, webinars, ebooks, either with own experience of working with vendors
- Work with peers to translate outcomes into relevant insights, promoting self-serve and ensuring usage and adoption of products and solutions.
- Set up systems to make working with data more efficient.
- Track and report on key performance indicators (KPIs) to measure the success of product marketing initiatives and provide insights for continuous improvement.
What you’ll need:
- 5+ years’ experience in product marketing and product management, preferably in a related industry.
- Experience in copywriting.
- Must have a marketing background.
- Experience in writing copy for social posts, emails, ebooks etc.
- Building and managing relationships with internal and creative vendors.
- Must have SaaS experience.
- Strong project management skills.
- Excellent content marketing experience.
- Experience with gathering, developing, and crafting product messaging that aligns with the company’s style and brand guidelines.
- Demonstrated ability to develop and implement sales and marketing strategies, campaigns, and supporting materials.
- Excellent written and verbal communication skills.
- A collaborative mindset to work efficiently with cross-functional teams.
- Curiosity to experiment and improve whilst staying aligned on outcomes.
- To embrace a culture of feedback, with the goal of continuous improvement of self and others.
- An interest in staying abreast with and understanding new technologies as the landscape changes over time.
- Demonstrate confidence in communications with senior-level management and key stakeholders.
- Excel in a high-demand environment working on multiple tasks in parallel.
Essential Skills:
- Strong organizational skills with keen attention to detail
- Preferred skills in Sales Navigator
- Ability to quickly learn on the job and pick up new tools.
- Ability to build authentic business relationships and effectively deal with relational challenges as they come up and effectively deal with relational challenges as they come up.
