Program Manager

 About the candidate  

Griselda comes highly recommended as a seasoned Program Manager with over 8 years of experience in project / program management,  and is based in San Francisco.

Skills 

• AWS
• Asana
• Scrum
• SEO
• Smartsheet

 Experience 

• • Managed complex campaigns and projects across creative, marketing, and integrated communications teams, resulting in a 93% successful delivery rate.
  • Fostered strong relationships with Legal, Finance, Sales, and Engineering teams to develop compliant content.
  • Led monthly and quarterly project prioritization discussions with Account Managers/Creative Producers and leadership to solve for budget and resource utilization constraints, resulting in a 45% increase in productivity.
  • Built an automated intake system in Smartsheet to streamline how the Brand Studio receives/assigns work.
  • Led and managed multiple SEO projects, from strategy to production and monitoring/refinement, establishing timelines, milestones, and deliverables to ensure successful execution.
  • Managed high-volume content production and copy development for the brand’s first website and subsequent dot com releases, optimizing content for organic growth and leveraging performance insights.
  • Delivered process improvements for SEO projects, enhancing team collaboration and project efficiency.
  • Strategized and developed enriching content for top-tier users, leveraging various channels including social media, email communications, in-app features, experiential activations, resulting in an average of 48% click-through rate.
  • Captured top-tier users’ product feedback through interviews and surveys, analyzed qualitative data, and presented insights to Engineering for product roadmap prioritization, which led to 27% of the team’s backlogged user stories being prioritized and scheduled into sprints.
  • Engaged regularly with product ambassadors to keep a pulse on community sentiment, resulting in a 32% increase in user engagement.
  • Conceptualized and produced video content, digital and print collateral, and event programming for experiential tent poles such as the brand’s annual flagship event; managed this program leveraging Asana.
  • Planned and refreshed web content via Amazon Web Services on a regular cadence to mitigate creative fatigue.
  • Managed end-to-end enhancements and product releases of B2B partner tools and ecosystem, leveraging Scrum.
  • Organized the run-the-business roadmap to address user and system pain points, resulting in the prioritization and scheduling of 18% of backlogged user stories.
  • Designed and led product usability reviews focusing on the front-end partner portal user experience and presented user insights to stakeholders, resulting in a total of 86 digital enhancements.
  • Maintained precise project documentation and data integrity for reporting.