Marketing Manager DE (Dusseldorf) – Magdalena

 About the candidate  

Magdalena is a region expert and has many years of Field Marketing and event management experience in the DACH region. With strong experience as a marketing manager who inspires diverse teams to deliver on complex print and digital projects, she knows how to streamline and improve business marketing efforts and strengthen brand identity. Throughout her career, Magdalena has gained a reputation as a quick thinker, analyst, and organizer who not only assimilates new information on the fly but establishes highperformance delivery in multicultural settings.

Skills 

• Event Management
• B2B & SaaS Marketing
• Multi-Channel Marketing
• Branding & Strategy
• Partner Management
• Content Marketing
• Field Marketing

 Experience 

• Developed and executed multi-channel marketing campaigns for the DACH region, focusing on elevating brand awareness and driving demand for Cvent solutions.
• Collaborated closely with regional sales leaders to align marketing efforts with sales growth objectives.
• Spearheaded live event promotions including product seminars, networking events, and roundtables, significantly enhancing local brand presence.
• 360 degree event management from research through reporting and follow up.
• Managed key partnerships with industry publications, tradeshows, and associations, laying the groundwork for impactful affiliate marketing programs.
• Designed and optimized a permissions marketing strategy, delivering high-quality leads through innovative opt-in and nurture campaigns.
• Leveraged a suite of software tools including Salesforce, Marketo, Drupal, and Omniture to streamline and measure campaign effectiveness.
• Fostered a robust relationship with the German Sales Team, ensuring optimal sales enablement and alignment between marketing and sales objectives.
• Conceived cross-channel marketing campaigns and automations.
• Managed end-to-end design, web development, and marketing projects, ensuring alignment with strategic objectives.
• Established and maintained CRM systems to streamline and optimize lead management processes.
• Orchestrated tools setup for precise campaign monitoring and enhanced conversion tracking.
• Oversaw a diverse range of advertising mediums, including OOH, print, and online, incorporating key visuals and claims
• Provided specialized consulting for B2B clients and marketing agencies on online positioning and content strategy.
• Coordinated design and development projects, streamlining the workflow from inception to completion.
• Managed multiple client websites and their respective social media channels for optimal online presence.
• Established and structured search engine ad accounts across major platforms like Google, Bing, and Yandex.
• Engaged in continuous testing and optimization of projects, ensuring clients received the best possible outcomes.
• Spearheaded comprehensive market and target group analysis, laying the groundwork for informed strategic decision-making.
• Developed and implemented a robust marketing strategy and planning for 2020, positioning the company for future growth.
• Managed SEO/SEA initiatives; maintained essential SEO tools and conducted regular performance analyses.
• Achieved a 30% increase in cross-channel social media followers, enhancingn brand presence and audience engagement.
• Doubled the newsletter subscriber base through targeted content and email marketing campaigns.
• Managed a wide array of marketing activities including SEO, SEM, and SEA campaigns. Implemented and optimized strategies to achieve desired KPIs.
• Conducted comprehensive keyword and target market research to ensure that our marketing efforts were effectively focused.
• Implemented thorough content marketing strategies, including the creation of blog posts, whitepapers, and infographics to boost brand authority and
  engagement.