Skip to main content

Marketing Campaigns Manager 

 

 About the candidate  

 Yulian is an innovative and results-driven professional with over 8 years of experience in overseeing the rollout and expansion of digital
products. Track record in business growth and creative marketing strategies within MarTech, and
telecommunications industries. Demonstrated experience in media buying and user acquisition with a focus on inbound
marketing. Extensive and up-to-date knowledge of the full range of digital marketing services, including SEO, PPC and
social media best practices. Adept at developing and executing data-informed marketing planning to drive user and
revenue growth. Excel in managing comprehensive B2B and B2C marketing campaigns across paid channels. Lead the
marketing office unit, branding and content marketing, campaign optimization, and leveraging data analytics to derive
valuable insights for business enhancement.

Skills 

  • Lead Generation
  • User Acquisition
  • Inbound Marketing
  • Omni-Channel Marketing 
  • Go-to-market Strategy 
  • Digital Marketing
  • Project Management 
  • B2B & B2C Marketing 
  • Relationship Management 
  • Leadership & Team Building 
  • SEO/SEM 
  • Data Analytics 
  • CRM
  • Google Analytics and Tableau 
  • Strategy Development 
  • Meta Ads
  • Google Ads
  • LinkedIn Ads
  • Microsoft Ads
  • HubSpot
  • Google Analytics
  • Tableau

 Experience 

  • Developed and implemented the marketing strategy to address and drive brand awareness and sales revenue
  • Responsible for the execution of multi-channel campaigns, lead generation programs, customer journey mapping, and other tactical initiatives  
  • Required to work closely with Sales, and Marketing partners to ensure seamless execution of cross-marketing programs and go-to-market strategies 
  • Created strong processes and demonstrated effective project management skills to drive execution cross-functionally 
  • Oversaw the rollout and managed the regional expansion of digital products employing data-informed social media marketing and funnel segmentation  
  • Measured, reported, and presented results of marketing programs and campaigns. 
  • Identified standard methodologies and streamlined efficiencies within the Marketing department and business 
  • Executed comprehensive end-to-end marketing storytelling campaigns including e-commerce and programmatic advertisement, media buy, social media, and email marketing promotions  
  • Used multiple web-analytics tactics to benchmark, measure, and improve online campaign results 
  • Utilized search engine optimization (SEO) to improve traffic to brand websites 
  •  Drove over 30 million downloads by accelerating user acquisition, audience targeting, and performance
    marketing analysis, resulting in over 110% year-over-year revenue growth
  • Developed marketing plans and inbound strategies for lead generation, aligned with business objectives, with
    a focus on revenue growth management, leading to an average open rate of 19%.

Languages

English (Full Professional)
Bulgarian (Native/Bilingual)
Polish (Elementary)