Marketing Campaign Program Manager – Maureen

 About the candidate  

Performance-driven marketing leader with over a decade of experience in B2B/B2C digital strategy and execution across global markets and verticals including SaaS, Finance, and Healthcare. Proven expertise in orchestrating integrated marketing programs across the customer lifecycle, combining digital channels, CRM systems, and content to generate demand, drive pipeline, and optimize customer engagement.

Expert in stakeholder collaboration, user experience optimization, campaign performance analytics, and scalable content operations. Adept at delivering measurable results through data-informed decision-making and innovative digital approaches.

Skills 

• Digital Campaign Execution (Paid Media, SEO/SEM, Email, ABM)
• Cross-Channel Orchestration & Customer Journey Mapping•Content Strategy & Enablement
• Marketing Automation
• Performance Optimization & A/B Testing
• Digital & Analytics: SAC, GA4, PowerBI, Tableau, Datastudio, SEMrush, SimilarWeb, Sprinklr
• CRM, CMS & ABM Enablement: Marketo, Salesforce Marketing Cloud, Pardot, HubSpot, Adobe Campaign,
  WordPress, Shopify, Unbounce, Zapier, Demandbase, 6Sense
• Advertising: Google Ads, Meta Ads, Twitter (now X) Ads, LinkedIn Ads, Trade Desk
• Standard & Policies: Change Management, Business Process Management (BPM), Program
  Management, Standard Operating Procedures (SOP)

 Experience 

• Drive end-to-end execution of SAP’s Integrated Demand Programs (IDPs) across the customer lifecycle, aligning program
  strategy, content development, and omnichannel execution to maximize marketing impact and operational efficiency.
• Orchestrate global demand generation campaigns across paid/organic media, ABM, partner marketing, content
  syndication, and nurture streams—delivering measurable outcomes tied to engagement.
• Lead program planning and coordination: develop execution guides, campaign blueprints, messaging briefs,
  SharePoint resource hubs, IDP playbooks, and budget pacing reports to ensure clarity, consistency, and crossfunctional alignment across regional teams.
• Collaborate with CMSO, Content Strategists, Webinar PMs, Digital Sales hub, Field Marketing, Campaign Services, Product Marketing, Channel Leads and 3rd party partners to translate positioning into executable content strategies, campaign assets, and customer journey maps that is tailored to target personas/buyer needs.
• Manage documentation cadence and stakeholder communication across 20+ webinars, ensuring milestone
  adherence, delivery sequencing, and global execution readiness.
• Delivered a 35% YoY uplift in acquisition and retention by optimizing paid media strategy, DSP partnerships, and
  creative asset performance.
• Led lifecycle marketing strategies to reduce churn (–25%) and increase usage, leveraging segmentation and
  channel orchestration.
• Led digital marketing programs for SaaS clients including NetApp, Microsoft, Rubrik, WWT, Cisco, Veeam, Khoj, Lab3,
  Shinydocs, managing full-funnel strategies across paid, organic, and content to ensure optimal performance and
  budget utilization.
• Produced performance reports and optimization plans that informed strategy pivots and client renewals.
• Developed end-to-end B2B/B2C cross-channel marketing campaigns and automation workflows to improve
  segmentation, lead nurturing, retention, churn, loyalty, advocacy programs and campaign personalization.