Marketing Campaign Program Manager – Apurva, Canada

 About the candidate  

Dedicated and thoughtful marketing professional recognized for a clear, results minded approach. A flexible full stack marketer who enjoys building across content, digital, and performance channels with proven experience in campaign strategy, analytics, and cross functional collaboration. Chartered Marketer with a strong foundation in research and data.

Skills 

• Applications: AI Tools (ChatGPT, Claude, Perplexity etc.), Salesforce, HubSpot CRM, Google Analytics & Ads,
Marketo, Tag Manager, LinkedIn & Meta Campaign Managers, WordPress, Framer, Figma, Adobe Creative
Suite, Databox, Zoom Enterprise, Amazon Seller Central, Canva Pro, Vimeo, NVivo
• Functional: Integrated Campaign Management, SaaS Marketing, Content Strategy & Development, CRM/CMS
Administration, Email Marketing, SEO/SEM, Digital Advertising, Sales Enablement, Brand Activation &
Governance, Event Coordination, Website Management (HTML/CSS), Market Research
• Interpersonal: Cross-functional Collaboration, Stakeholder Management, Project Leadership, Analytical
Thinking, Communication, Adaptability

 Experience

• Owned multi-channel B2B campaigns across mid-market and enterprise segments, driving pipeline growth and
sales-qualified conversions
• Executed end-to-end campaign management including analysis, tactical execution, deliverable completion, and
performance measurement across multiple channels
• Managed event programs and vendor relationships, consistently delivering webinars with 400-500 attendees
and driving demand gene through strategic partnerships
• Leveraged AI-driven tools to accelerate editorial content production, track KPIs, and complete post-campaign
analysis with reporting to leadership
• Led email marketing strategy for a 65K+ subscriber base, achieving a 35.3% open rate and 4.8% CTR through
data segmentation, A/B testing & tactically optimized landing pages
• Partnered with Sales, Product, and Customer Success teams along with external agencies to ensure campaign
alignment, budgets, timelines, and delivery

• Led brand repositioning and GTM strategy for new training and advisory services, driving revenue growth and
market visibility
• Created and optimized digital assets and paid ads (Google Ads, LinkedIn) & campaign landing pages to support
lead generation and conversions
• Managed email campaigns for a 13K+ list, consistently exceeding a 25% open rate and maintaining strong
subscriber engagement
• Produced and promoted 10+ webinars annually, aligning content with industry trends & stakeholder priorities
• Spearheaded a full website overhaul with AI-readiness in mind, improving structured SEO, UX, and organic
visibility
• Delivered on ad-hoc marketing needs for key accounts balancing brand consistency with customized support

• Managed websites and social media channels for the agency and clients with scheduled campaigns, posts, ads,
& updates using structured calendars
• Tracked digital marketing KPIs & delivered actionable performance reports for campaign improvement
• Monitored budgets, estimates, invoices, and other financial reporting tools for e-commerce platforms (i.e.,
Amazon Seller Central)