Snr. UX Designer – Terry

 About the candidate  

Experienced Marketing Automation Specialist with a robust background in data analytics, focused on continuous improvement and innovation. My last role was centered targeting existing customers through retention strategies. Skilled in developing and executing automated marketing campaigns to drive reactivations, referrals, upgrades, crossselling, and retentions. Proficient in designing and optimising customer journeys, conducting A/B testing, and integrating multichannel marketing efforts.

Experienced in using automation software such as Marketo, Salesforce Marketing Cloud (SFMC), HubSpot, and Mailchimp. Passionate about data-driven marketing strategies and collaborative cross-functional work to enhance CRM initiatives.

“Marketing without data is like driving with your eyes closed.”

Skills 

Marketing Automation & CRM Tools:

• • Salesforce Marketing Cloud (SFMC), HubSpot, Marketo, Mailchimp.

Technical Development for Marketing:

• • HTML/CSS (email template customization), Python (automation scripts, data analysis), MongoDB (database management for segmentation).

Data Analysis & Reporting:

• • GA4, Looker, Excel (advanced formulas, dashboards), SQL (querying customer databases).

A/B Testing & Optimization:

• • Multivariate testing (subject lines, CTAs, landing pages), dynamic content personalization.

Multichannel Campaigns:

• • Email, SMS, direct mail, paid media integration.

Project Management:

• • Agile workflows, cross-functional collaboration, deadline-driven prioritization.

Team Collaboration:

• • Excellent communication and collaboration skills, with experience working across cross-functional teams.

 Experience 

• Advise the sector marketing team on the optimal structure, build, and execution of campaigns, from initial design to final reporting.
• Lead campaign execution in Marketo, including segmentation, testing, deployment, and optimisation.
• Ensure all campaigns are correctly set up with tags, scoring, and key elements in Marketo.
• Conduct quality assurance checks on marketing programmes to uphold the highest standards.
• Collaborate with internal teams to define KPIs and align campaigns with the reporting framework.
• Analyse campaign metrics and provide actionable insights to drive improvements.
• Plan and execute A/B testing to optimise conversions, ROI, and sales growth.
• Focus on B2C marketing with a strong emphasis on retention marketing for existing customers.
• Develop and execute automated marketing campaigns aimed at reactivations, referrals, upgrades, cross-selling, and retentions.
• Recently led a project to revamp the onboarding journey for Direct customers, conducting A/B testing which resulted in a 1.5% absolute increase in CTR.
• Design and optimise customer journeys to enhance onboarding, engagement, and retention.
• Implement and manage email marketing automation workflows to nurture leads and improve customer relationships using tools like Salesforce Marketing Cloud (SFMC), HubSpot, and Mailchimp.
• Conduct A/B testing on various campaign elements, including subject lines, content, CTAs, and send times, to optimise performance.
• Coordinate marketing efforts across multiple channels, including email, SMS and direct mail
• Collaborate with compliance, design, and marketing teams to support and optimise CRM initiatives.
• Led the development of paid media strategies for cross-channel marketing campaigns, enhancing customer retention and sales.
• Coordinated with multiple departments to align marketing efforts and track campaign success.
• Managed multichannel marketing campaigns, integrating social media, email, and paid media efforts.