SEO Program Manager

About the candidate 

Carlo is a professional with extensive experience in SEO, Project Management, Product Management, Search, Web analytics & application development. Carlo has worked with Fortune 500 companies to implement and realize product, search optimization, digital marketing and online analytics initiatives as a consultant and in-house resource.

Skills 

• • SEO
    • GSC
    • Bing Webmaster
    • Moz x
    • ahrefs
    • SEMrush
    • SERPWatch
    • SimilarWeb
    • BrightEdge
    • GTMetrix
    • Pagespeed Dev
    • ScreamingFrog
    • Xenu
  • Content
    • ChatGPT
    • Frase
    • Wordhero
    • CopySmith
    • Rytr
    • OdinAI
  • Data/Analytics
    • GA4
    • Piwik
    • Kissmetrics
    • TruConversion
    • Webtrends
    • Adobe Analytics (Formerly Omniture)
    • Jepto
    • Looker (Formerly Google Data Studio)
    • Excel/Sheets
    • Snowflake
    • Reportz.io
    • Reportei
    • Grist
  • CMS
    • WordPress
    • Shopify
    • Joomla
    • Drupal
  • Monitoring
    • Hexowatch
    • Hexomatic
    • Hexact

Experience

• As the first growth hire at this rental marketplace, I led the growth product (SEO/PPC) program, collaborating with leadership on roadmap planning and executing growth initiatives.
• Growth Features: Delivered significant growth features from Q4/2021 to Q3/2022, including a Search Results Page redesign that increased organic traffic by 57%, leads by 12%, and sign-ups by 3%.
• SEO Traffic: Achieved a 20% YoY increase in SEO traffic, with features securing top positions
• Redesigned the home page across all market sites, increasing user sign-ups by 6%, job post views by 68%, and job applications by 17% YoY, driven by organic traffic.
• Delivered features that boosted SEO sign-ups by 45% and increased organic search traffic by 58%, which were scaled across all sites.
• Delivered initiatives like new Product Filters, adding 5M listings to our feed, optimizing content management, increasing indexation rates by 15%, and achieving an 8% growth in blended D1 orders.
• Implemented the first image sitemap project for Poshmark.com and Poshmark.ca, enhancing page type indexation by 5%.
• Collaborated with BI, BAO, and the Director of SEO to test, plan, and execute ROI growth initiatives for main brands.
• Oversaw organic growth projects for Custom SRPs and Listings, enhancing user experiences and achieving 20% YoY growth with a 15% increase in leads.
• Delivered product and feature sets that revamped the brand and user experience, resulting in 21% YoY SEO traffic growth and a 17% increase in leads.
• Improved product merchandising, leading to a 26% traffic increase across all channels to value pages.
• Organic Search metrics, reducing exits by 5%, bounce rates by 6%, and improving search engine positioning.
• Led analytics implementation to optimize growth from SEO, SEM, Display, Direct, and Affiliate channels for attribution and conversions.
• Collaborated with the product team on A/B testing, behavioral trending, user experience analytics, and traffic segmentation, improving conversion funnels by 10% and growing membership by 20%, particularly through Search channels.
• Led optimization strategy for SEO/PPC/Social, digital acquisition for the Retail Store, content and blog sites, lawyer directory, and lead gen for lawyer verticals. Managed a five-figure monthly spend.
• Increased organic traffic to content sites by 20% and  by 10%, boosting lead generation by 12%.
• Configured all analytics platforms in-depth, achieving 100% visibility on traffic and conversion attribution for the first time
• Achieved 65% revenue growth for SEO in Q3 and 72% in Q4 2010 YoY, with traffic increasing by 80% YoY on average
• Defined KPIs and conducted optimization analysis for behavioral trends, visitor engagement, and transactional metrics for core executives.