Marketing Programs Manager
About the candidate
Location: San Francisco, California
Nico is an accomplished growth and program manager with hands-on experience across marketing, agency, and
startup environments. He Thrives in ambiguity, tackling growth areas by developing and implementing processes and establishing best
practices. A storyteller with a strategic mind wired for conversion and optimization to build engaging campaigns and programs. Nico was recently at Google as a Marketing Program Manager.
Skills
- Wrike
- Smartsheets
- Asana
- Miro
- Contentful
- HubSpot
- Tableau
- Premiere Pro
- Google Analytics |
- Adobe Suite
- Facebook Ads Manager
- Figma
- Project Management
Experience
- Establish a new Android Feature Drops sourcing process, growing highlighted features/products on program by 4x in Q2
- Streamline sourcing efficiency, collaborating across teams to prioritize and integrate innovative program features.
- Create flow charts to audit past feature intake processes to identify areas of redundancy and establish a 4-step plan to an efficientsolution
- Build Tips and Updates email campaigns from brief to deployment by collaborating with partner marketing managers and externalcreative/deployment teams
- Defined full funnel marketing strategy across organic, paid, email, and affiliate channels to increase brand awareness and conversion
- Developed email marketing strategy, automations, and campaigns to support organic revenue growth and engagement
- A/B tested creative and messaging across all channels to establish company best practices, product market fit, and boost conversions
- Increased landing page conversion rate by 4.7x in 4 months of creative testing
- Web designed desktop/mobile landing pages using Contentful CMS
- Managed Creative Team (Designers/Copywriters) to produce email campaigns, social media assets, and/or digital ads, from concept to completion for various clients
- Lead our creative team in building a new campaign for a leading file hosting service and delivered assets early by 2 weeks
- Conceptualized A/B tests for creative layout and messaging to optimize ad performance
- Prepared financial planning forecast for the development of the strategic business plan
- Forecasted article and model changes within seasonal ranges to plan for future seasons
- Managed communication with cross-functional team to ensure downstream efficiency for product models in
Marketing Portal (MP) - Collaborated with Product Development, CtC and Design teams to create cohesive stories and products while maintaining cost margin
- Developed a monthly report on current market trends, and further deep-dives into the performance of team products
