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Marketing Programs Manager

About the candidate 

Location: San Francisco, California

Nico is an accomplished growth and program manager with hands-on experience across marketing, agency, and
startup environments. He Thrives in ambiguity, tackling growth areas by developing and implementing processes and establishing best
practices. A storyteller with a strategic mind wired for conversion and optimization to build engaging campaigns and programs. Nico was recently at Google as a Marketing Program Manager.


  • Wrike
  • Smartsheets
  • Asana
  • Miro
  • Contentful
  • HubSpot
  • Tableau
  • Premiere Pro
  • Google Analytics |
  • Adobe Suite
  • Facebook Ads Manager
  • Figma
  • Project Management


  • Establish a new Android Feature Drops sourcing process, growing highlighted features/products on program by 4x in Q2
  • Streamline sourcing efficiency, collaborating across teams to prioritize and integrate innovative program features.
  • Create flow charts to audit past feature intake processes to identify areas of redundancy and establish a 4-step plan to an efficientsolution
  • Build Tips and Updates email campaigns from brief to deployment by collaborating with partner marketing managers and externalcreative/deployment teams
  • Defined full funnel marketing strategy across organic, paid, email, and affiliate channels to increase brand awareness and conversion
  • Developed email marketing strategy, automations, and campaigns to support organic revenue growth and engagement
  • A/B tested creative and messaging across all channels to establish company best practices, product market fit, and boost conversions
  • Increased landing page conversion rate by 4.7x in 4 months of creative testing
  • Web designed desktop/mobile landing pages using Contentful CMS
  • Managed Creative Team (Designers/Copywriters) to produce email campaigns, social media assets, and/or digital ads, from concept to completion for various clients
  • Lead our creative team in building a new campaign for a leading file hosting service and delivered assets early by 2 weeks
  • Conceptualized A/B tests for creative layout and messaging to optimize ad performance
  • Prepared financial planning forecast for the development of the strategic business plan
  • Forecasted article and model changes within seasonal ranges to plan for future seasons
  • Managed communication with cross-functional team to ensure downstream efficiency for product models in
    Marketing Portal (MP)
  • Collaborated with Product Development, CtC and Design teams to create cohesive stories and products while maintaining cost margin
  • Developed a monthly report on current market trends, and further deep-dives into the performance of team products
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Fluid Talent can immediately boost your capabilities with creative, design, production, and strategic skills.
If you’re ready to see how we can fill the skills gap in your marketing teams, Minaz can help you explore your managed services options.