Marketing Program / Campaign Manager – Paid Media – Samantha
About the candidate
Samantha is a results driven demand generation strategist with over 6 years of experise in designing and executing high-impact marketing
campaigns for SMBs and enterprises. Proven success in optimizing ROAS through data-driven strategies and campaign
management, delivering measurable results to leadership and senior stakeholders.
Skills
- Google Data Studio
- Tableau
- Google Ads
- Facebook Ads
- LinkedIn Ads
- Bing Ads
- Canva
- Figma
- Google Tag Manager
- Google Analytics
- Asana
- Slack
- Notion
- HubSpot
- Copy writing
- Project Management
- Copy writing
- Project Management
Experience
- Service B2B SaaS clients implementing co-branded digital marketing to their global partner programs across paid social
platforms such as LinkedIn and Meta focusing on lead generation and brand awareness deploying over 300 campaigns - Oversee 20+ clients with varying partner contract sizes on Relevize’s proprietary platform and LinkedIn Campaign Manager
including programs with Salesforce, SAS, ServiceNow, WatchGuard, BigCommerce, Shopify, Juniper reaching even 10x ROI - Build and optimize LinkedIn lead generation campaigns from start to finish including copy writing and creative design
- Onboard new partners and guide them through Relevize’s platform and features to begin campaigns within two weeks
- Commit to weekly and bi-weekly meetings with customers and partners for all global time zones to review performance and
collect updates on partner lead follow up for pipeline updates - Provide feedback and feature requests to engineering team for better UI and capabilities and collaborate on translating
campaign set up steps into automated features on the platform - Developed and executed paid search and social campaigns on Google Ads, Google Display, LinkedIn, Twitter, and Facebook
- Managed paid media strategies for B2B SaaS clients such as ZoomInfo, Egnyte, Zoobeans, and Palo Alto Networks with
monthly budgets ranging from $10k – $100k across multiple channels giving weekly reviews to department heads and CEOs - Analyzed campaign data and success metrics to present to internal and external teams
- Leveraged support tools such as Shape, Optmyzer, and TrueClicks to effectively manage campaign strategies
- Delivered project phase strategy covering keyword strategy, copy writing, and budget pacing to present to customers
- Provided SEM industry updates to clients and team to introduce new optimizations and efficiencies as thought leadership
