Digital Marketing Specialist / Project Manager
About the candidate
Methodical and solutions orientated marketer, having helped companies scale their marketing activities. With extensive international experience from both agency and client side. Working with global
enterprise level clients (B2B and B2C) has created market leading campaigns (end-to-end), developed CRM strategies, led projects & created operational and campaign processes for improved efficiency. Experienced at Project Management, Campaign Management as well as Customer Lifecycle Marketing. Currently working with the LSS team at LinkedIn.
- Digital Marketing
- Account Management
- Project Management
- Digital Strategic Planning and Execution
- End-to-End hands on Campaign Management
- Marketing Automation
- Customer Lifecycle Management
- Led the deep sales narrative development for non-English-speaking markets, optimising limited resources for maximum impact to ensure a successful project outcome, including
leading and facilitating multiple focus groups to find the right market fit.
- Developed a comprehensive localisation playbook on the localisation process, including an education deck and infographics, empowering LSS marketers to effectively use localisation
- Enhanced the localisation process by fostering collaboration and knowledge sharing between internal teams and utilising existing tools, resulting in a streamlined workflow.
- Project managed the localisation of a wide range of assets from different teams, including ebooks, landing pages, emails, videos, ads and helped launch them to the markets.
- Providing project management services to clients, ensuring successful execution and delivery of projects within defined timelines and budgets.
- Creating multi-channel automated lifecycle programmes.
- Creating CRM frameworks by conducting data analysis to identify customer profiles and improve segmentation and targeting.
- Delivering strategic email marketing roadmaps and implementing optimisation strategies.
- Analysing customer data to increase customer engagement through better targeting and segmentation through improved automations in line with customer lifecycle.
- Owned the email marketing channel across two brands and five countries with budget,
planning and execution responsibilities for end-to-end campaign management.
- Created the first CRM strategy for the business and was accountable for the implementation.
- Established processes for cross-team campaign planning and execution.
- Responsible for the design and creation of CRM and channel reporting dashboards.