Campaign / Marketing Manager
About the candidate
Location: Toronto
Varun is a driven and experienced marketing professional with a proven track record in the CRM and Digital Marketing field with a technical background and extensive stake holder management experience.
Skills
- Execution and development of multi channel CRM campaigns
- CRM Platforms: Salesforce (Marketing Cloud, Salescloud, CBT), Braze (Canvas, Campaign)
- Adobe Suite (Photoshop, Premiere, Acrobat)
- Customer journeys
- Automations and Lifecycle management
- Data Analytics tools: SAP Business Object, PowerBI, MicroStrategy, GIST
- Project Management Tools: JIRA, SmartSheet,
- Confluence · Microsoft Office (Excel, Project, PowerPoint, Word)
- Languages: HTML, CSS, SQL, Liquid
- Working in global setup and Agile environment · Scrum and Kanban boards
Experience
- Executed strategies and technical implementations of CRM programs that resulted in over CRM/lifecycle revenue growth by 2x to $2Bn (USD) from FY21 to FY22
- Operations lead for all trigger-based ‘Engagement’ campaigns resulting in the highest GMV value and highest engagement scores across all CRM trigger campaign segments
- Working with strategy and engineering teams to develop and improve on highest engaged emails including but not limited to Shop Cart Abandonment and Post Browse emails
- Consulting on the use of automation tools and customer journeys by leveraging and championing functions offered in the Braze environment to internal and external teams
- Developing production plans and pitch decks for highly technical trigger based campaigns
- Leveraging and developing new methods of using tools such as Webhooks and API calls for optimal campaign management and customer experience of automated dynamic messaging
- Developing and working on dynamic email logic using tools such as MovableInk, predictive data modeling
- Troubleshooting CRM and data related issues and developing documentation to outline solutions; additionally revising QA guidelines and processes
- Executing static and dynamic Email, and Push Notification campaigns from development, testing and dispatching stages
- Generating post analysis reports using business analytics tools such as PowerBI and Microstrategy
- Identifying technical challenges and improving workflow efficiency through the use of Marketing cloud features such as Journey Builder, Audience Builder and development of Automations using SQL queries
- Developing QA metrics and strategies by identifying gaps and optimizing current processes to ensure successful development and deliveries and consistent workflow for campaigns across global offices.
- Managing dditclient service activities by coordinating daily communications and leading meetings to ensure timely delivery of briefs between agency and client in compliance with SLA standards.
- Leading daily scrum meetings with internal teams regarding daily workload and global capacity available for support in order to set and divide daily workload
- Leading testing and implementation of novel campaign strategies such as Phrasee tests, Einstein Content testing, Einstein Time, Rich Push Notification tests through SFMC
