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Campaign / Marketing Manager 

About the candidate 

Location: Scotland

Alistair is a CIM-qualified, Senior Marketing Professional with 12 years of multi-industry B2C/B2B marketing experience across the financial services, education, hospitality, retail & tourism sectors. Adept at campaign development & delivery, digital & traditional marketing, social media & public relations, managing budgets and delivering commercial results.


  • Adobe Analytics
  • Google Analytics
  • WordPress
  • Drupal
  • MailJet
  • MailChimp
  • DotDigital
  • Google Ads
  • Taboola
  • LinkedIn
  • Facebook (Meta) Ads manager platforms.
  • SEM &SEO –understanding of search engine marketing and search optimisation techniques.


  • Drive –a motivated self-starter, happy in a team as well as working alone.
  • Communication –strong and effective communication, networking and presentation skills.
  • Stakeholder management –experienced at managing internal and external stakeholders at all levels, from associates to board members.
  • Briefing teams –well versed in outlining requests and setting requirements of others so the ask is thoroughly understood and measures of success are clear.
  • Operating models – setting ways of working and assessing business processes to improve efficiency and effectiveness.
  • Financial, numerical and analytical skills –variance analysis and interrogating marketing and website data to identify patterns or emerging trends and evaluate performance to agreed KPIs.
  • Budget management –experienced at developing & managing budgets and planning spending based on key business and marketing priorities.
  • Commercial awareness –able to easily understand and work according to the commercial aspects of businesses, maximising profit and return on spend.
  • Project management –experienced in planning, organizing, managing and delivering on multiple and simultaneously running projects, prioritizing deliverables and organizing delivery to deadlines.
  • Analysis & evaluation –experienced at evaluating the success of marketing initiatives, recommending improvements in simple, easy-to-follow formats and implementing key learnings.
  • Customer journey mapping –strong understanding of customer journeys, including mapping points where awareness is realised
  • Proposition development –experienced in leveraging data and insight to understand audience mindsets and formulate product value propositions that meet target audience needs.
  • Brand development & application –experienced at identifying what a brand’s purpose is, establishing positioning & guidelines, and ensuring campaigns are aligned to brand strategy.
  • Marketing channels–thorough knowledge of digital and off line marketing channels, targeting capabilities, message formats and best practice.
  • Social media –experienced at overseeing businesses social media channels, implementing content strategies, planning & delivering content to engage audiences and attract more followers.
  • Marketing systems –experienced with Adobe Analytics & Google Analytics website analytic tools; WordPress & Drupal website CMS; and MailJet, MailChip and DotDigital email service provider platforms to build lists & build and send emails. Experienced with Google Ads, Taboola, LinkedIn and Facebook (Meta) Ads manager platforms.
  • SEM & SEO –understanding of search engine marketing and search optimisation techniques.
  • Financial services –experienced with marketing in the highly regulated financial services retail banking and investments markets with understanding of FCA financial promotion requirements.

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