ABM Marketing Manager
About the candidate
Edera is an outgoing and ambitious individual, who thrives in group environments and enjoys constant challenge. Demonstrates effective management skills when working on
projects or with people. Has established valuable leadership with comprehensive knowledge of marketing and business development, resulting in a proven record of
employer satisfaction and promotion.
Skills
- Omni-Channel Marketing
- ABM
- Project Management
- Salesforce & Marketing Cloud
- B2B & B2C Marketing
- Relationship Management
- Leadership & Team Building
- Cross & Multi Channel Marketing
- Strategy Development
- Lead generation
Experience
- Developed and implemented the marketing strategy to address and drive brand awareness and sales revenue
- Responsible for execution of multi-channel campaigns, lead generation programs, customer journey mapping and other tactical initiatives to meet specific acquisition, penetration and
retention needs of the business - Required to work closely with retails sales, key accounts, and Marketing partners to ensure seamless execution of cross-marketing programs and go-to-market strategies
- Create strong processes and demonstrate effective project management skills to drive execution cross-functionally
- Enhanced reporting on advisor segmentations, advisor journey insights, web metrics, overall KPI
- Measure, report, and present results of marketing programs and campaigns.
- Identifies standard methodologies and streamline efficiencies within the Marketing department and business
- Develop new marketing material and reports used sales team awareness and discussion to drive results.
- Administered the tactical marketing implementation of customer relationship marketing programs resulting in greater targeted approach, maximized leads, and created business growth
- Implemented successful marketing campaigns through effective competitor analysis to increase overall company brand awareness via Google Analytics, Facebook Ads/Attribution Email
Campaigns, LinkedIn, Instagram, Twitter - Used multiple web-analytics tactics to benchmark, measure, and improve online campaign results
- Utilized search engine optimization (SEO) to improve traffic to brand websites
