Account Based Marketing Specialist – Daniel

 About the candidate  

Daniel is a strategic marketing manager with 9+ years of experience driving growth across technology, construction, and
service industries through AI-powered campaigns, multi-channel strategy, and full-funnel optimisation. Proven
record scaling acquisition and accelerating revenue, managing $2M+ annual ad budgets across Google,
LinkedIn, Meta & offline channels, achieving 4.5X ROAS and cutting CPA by 67%. Expert in go-to-market
strategy, SEO, brand building, and marketing automation to boost customer acquisition and conversion.
Passionate about delivering data-driven programs that scale revenue.

Skills 

• 6sense
• Eloqua
• Salesforce
• Marketo
• Pardot
• Looker
• Tableau
• HubSpot
• LinkedIn Ads
• AdWords
• ActiveCampaign
• MailChimp
• Apollo.io
• GoToWebinar
• Clearbit
• Sendoso
• Drift
• Gon
• ZoomInfo
• Outreach.io
• Lusha
• SEMRush
• SEOPower
• DeepCrawl
• Screaming Frog
• Ahrefs
• Moz
• Google Search Console
• WordPress
• Wix,
• Google Ad
• Meta Business Manager
• Amazon Seller Central
• Facebook Ads
• TikTok Ads
• Google Analytics 4 (GA4)
• Google Tag Manager,
• Hotjar
• Mode Analytics
• Unbounce,
• Leadpages
• Instapage
• Crazy Egg
• VWO (Visual Website Optimizer)
• Optimizely
• Zapier
• Segment
• Workato
• Miro
• ManyChat
• Webflow
• Canva
• Paid Search & Paid Social
• SEO & Content
• Multi-Channel Demand Generation
• Strategic Budget Management
• Pipeline Acceleration
• Event & Partner Campaigns
• Campaign Planning & Attribution
• Strategic Budget Management
• Agentic & Automation Tools

 Experience 

• ABM & Demand Strategy
  Spearheaded B2B campaigns that grew SQL volume by 35%, leveraging ABM & advanced
  retargeting strategies. 1:1, 1:Few, 1:Many.
• Partnered with sales to define ICP personas and messaging tailored for both IT decision makers and
  business leaders. Delivered positioning materials that improved alignment across marketing and
  product.
• Conversion & Cost Impact
  Boosted email open rates by 40% & lead conversions by 25% through segmentation & content
  refinement. Cut CPL by 30% with sharper audience targeting & high-performing ad creatives.
• PPC & SEO Growth
  Ran Google Ads & LinkedIn PPC campaigns that increased client lead gen by 120%.
  Improved SEO rankings & organic traffic by 50%, driving more qualified inbound opportunities.
• Annual GTM & Portfolio Strategy
  Designed and executed the 2026 GTM roadmap by funnel stage, ICP, and channel.
  Balanced marketing spend across regions and segments to achieve annual revenue objectives.
• Budget & ROI Management
  Owned budget allocation across digital, events, and content, using ROI forecasting to optimize spend.
  Developed reporting dashboards tracking pipeline velocity, LTV:CAC, and marketing-influenced revenue.
• Regional Campaigns & Sales Alignment
  Planned and executed regional webinars and digital events across EMEA to support pipeline acceleration
  and account-specific outreach in partnership with sales..
  Collaborated closely with SDRs to localize messaging, generate event follow-up sequences, and ensure tight
  Hubspot lead routing and attribution.
• SEO & Content Strategy
  Developed content calendars tied to buyer intent & market seasonality, improving organic visibility by 30%.
  Produced long-form resources (guides, checklists, calculators) optimized for high-intent keywords.
• Event & Partner Campaign Execution
  Coordinated partner campaigns and virtual events, ensuring SDR handoff, attribution tracking, and post-event
  optimization.
• Regional Planning & Budget Ownership
  Managed a $200K/month marketing budget, allocating resources across paid, content, and ABM programs
  to maximize ROI.
  Led quarterly planning cycles, aligning marketing strategy with revenue goals and GTM priorities
• Field & Campaign Execution
  Orchestrated regional webinars, co-branded virtual events, and multi-touch campaigns in collaboration with
  AEs and BDRs.
  Owned campaign logistics, Hubspot lead flow, and post-event reporting to drive conversion and attribution
  visibility.
• Organic Growth (SEO & GEO)
  Implemented structured content + on-page SEO improvements, boosting organic sessions by 42%..
  Enhanced content with schema, visuals, and internal linking to support SEO authority.
• Analytics & Pipeline Impact
  Built executive dashboards to track funnel velocity and optimize CAC across territories.
  Iterated growth loops across outbound + paid channels, reducing CPL by 27%.
• Key Business Impact
  Drove $8M+ in influenced revenue and +41% pipeline growth through data-led demand generation.
  Achieved up to 12x ROAS on leads and 4.5x on closed deals via multi-channel optimisation.
  Cut CPA by 3x through data-driven bidding and continuous A/B testing.